Below are samples of work I have done in the areas of:
- Copywriting
- E-Newsletters
- Print Ad Layout
- Press Releases
- Product Sheets
Karl Strauss Brewing Company
Fullsuit Belgian Brown Ale
Tagline:
A medium-bodied Belgian ale with toasted malt flavors, oak undertones, and a dry warming finish.
A medium-bodied Belgian ale with toasted malt flavors, oak undertones, and a dry warming finish.
6 Pack Copy:
Fullsuit is brewed with the changing seasons in mind. Firm toasted malt and roasted nut flavors are underpinned by a hint of vanilla that comes from aging the beer on French oak. Belgian ale yeast adds a peppery, fruity character to the beer’s slightly dry and warming finish, making it perfect for the (kind of) cold Southern California winter.
Bottle Label Copy:
A quality session this time of year calls for a Fullsuit. The frigid North Pacific Current rolls in, generating first-class swells and mild hypothermia. While a few brave souls zip up and paddle out with no hesitation, most of us stay on dry land and salute their commitment with a winter warmer of a different kind.
Tower 10 IPA
Tagline:
An American-style India Pale Ale with a citrus and pine hoppiness, followed by a dry balanced finish.
6 Pack Copy:
Tower 10 IPA boasts hops from beginning to end, and everywhere in between. We fill the brew kettle to the brim with assertive Chinook hops, giving the beer intense grapefruit and pine flavors that linger through its dry finish. After fermentation, we dry hop with a blend of Cascade and Centennial hops for a floral citrus aroma. A touch of lightly kilned caramel malts make Tower 10 a well balanced, full flavored IPA.
Bottle Label Copy:
Big Barrel Double IPA
Tagline:
A West Coast Double IPA with a tropical aroma and vibrant hop flavors.
Bottle Label Copy:
To kick off this series of intense hoppy beers, we wanted to go big. Imported New Zealand Nelson Sauvin hops provide a vibrant tropical aroma that raises eyebrows and expectations. Aggressive amounts of Warrior and Ahtanum hops produce an assertive bitterness that stands out against a firm malt backbone. Balanced even at 90 IBUs, Big Barrel leaves a considerable first impression that serves as a prelude of things to come.
_______________________________________________
_______________________________________________
